Tomoko Miho, first visit to Manhattan      

Tomoko Miho (September 2, 1931 - February 10, 2012) was a Japanese-American graphic designer and recipient of the 1993 AIGA Medal. She is known for her solid understanding of the relationship between space and object.

 

Tomoko Miho (née Kawakami) was born in Los Angeles in 1931 and spent her early days in the Gila River War Relocation Center in Arizona. She attended the Minneapolis School of Art and the Art Center School in Los Angeles where she earned a degree in industrial design. She and her husband and fellow designer, James Miho, went travelling through Europe, where she met Giovanni Pintori (director of Olivetti), Hans Erni, and Herbert Leupin, and visited the renowned Ulm School of Design. Back she worked at George Nelson Associates, Inc. under Creative Director Irving Harper and became his successor. She worked for Herman Miller furniture and the Center for Advanced Research in Design (for Container Corporation of America and Atlantic Richfiled Company). In the 1980s she founded her own studio "Tomoko Miho & Co". Her clients included MoMa, Smithsonian Institution, National Air and Space Museum, Isamu Noguchi Foundation, Goulandris Museum of Cycladic Art in Athens, Willem de Kooning Foundation, Kodansha International, and Aveda. Miho is noted for her contribution in the form of architectural posters in New York and Chicago. Today, they are still in the Museum of Modern Art, at the Library of Congress,[7] and at Cooper Hewitt, and were published in different design magazines like Novum Gebrauchsgraphik. Her work is strongly influenced by Swiss international typographic style. Her architecturally infused works were honored with numerous prizes and have been featured in international exhibitions.

What other designers said about her

[ Tomoko Miho is the design world's best-kept secret. A distinctive presence—but a very private person—she has avoided the spotlight. She does not need it, for her designs, endowed with a crystalline clarity, have a luster all their own. She never attempted to make a name for herself, but she has acquired a formidable reputation among her peers: “A minimalist and a Modernist—in the best sense of the term” (George Tscherny). “One of the most perceptive problem-solvers I know” (Rudolph de Harak). “A master of the dramatic understatement” (John Massey).”

"One of her gifts is to find potential greatness where others merely see constraints. Born in Los Angeles, Tomoko Kawakami spent part of her early years with her family in an Arizona internment camp. “In order to recover, we had to excel,” she says. “The experience forced many Japanese-Americans to seek new horizons.” Her new horizons would be defined by fortuitous design opportunities. A summer scholarship from the Minneapolis School of Art (now the Minneapolis College of Art and Design) opened a realm of possibilities. A visit to the Museum of Modern Art during her first trip to Manhattan after high school helped her focus her professional ambition. But it was a full scholarship from the Art Center School in Los Angeles (now the Art Center College of Design in Pasadena) that would truly challenge her sense of aesthetics and broaden her field of vision.]

“join space and substance”

In the early 1960s, she took a six-month tour of Europe. By the end of this trip, Tomoko understood what would be her mandate—to “join space and substance,” as she later wrote. To draw the big picture, its message and its context—to be a graphic designer.

Tomoko's impenetrable demeanour conceals an innate ability to confront unfamiliar situations, absorb new information, and integrate jarring contradictions. She sees order in clutter; she enjoys translating abstract concepts in clear visual terms. As a result, her design solutions have an unassuming, effortless, and lucid quality.

To explain her particular sense of space, Tomoko alludes to shakkei, a traditional Japanese garden design discipline that integrates the background with the foreground, bringing distant views into clear focus. Meaning “borrowing scenery,” shakkei transforms the experience of space, imparting a sense of depth, width, and breadth to a small environment.

Tomoko Miho carefully gardens every inch of graphic space. She often borrows spatial conventions from the three-dimensional world, making the two-dimensional plane appear larger, deeper, more inclusive. For her, the page is not an opaque screen, but a threshold. Her designs invite viewers to cross over into a multilayered world.

Advertisement for Jack Lenor Larsen furniture and fabrics, 1977

Architectural signage for the building at 546 Fifth Avenue, New York, 1990.

Packaging designs for Neiman Marcus, 1972. Design firm: CARD, New York.

Communication, Consensus, Commitment poster for annual meeting of the National Council of Architectural Registration Boards, 1978.

(left) Great Architecture in Chicago poster, 1967. Design firm: CARD, Chicago. Photographer: Rodney Galarneau. (right) 65 Bridges to New York poster, 1967. Photographer: Harvey Lloyd.

Friend or Foe poster for the National Air and Space Museum, 1976

Poster containing an actual envelope within a drawing of envelopes. Inside the real envelope is the business card of a Champion Paper sales representative, 1971.

Poster to introduce new name and symbol for Omniplan Architects, Dallas, 1971

Herman Miller catalog, 1964. Design firm: George Nelson & Co. Inc., New York.

REFERENCE

AIGA - American Institute of Graphic Arts - Veronique Vienne

(1994)1993 AIGA Medalist Tomoko Miho available at:https://www.aiga.org/medalist-tomokomiho/(Accessed: 20/02/2020)

Wikipedia

(2019)Tomoko Miho available at:https://en.wikipedia.org/wiki/Tomoko_Miho(Accessed: 20/02/2020)